7 Problem Solving Skills Marketing Managers Need & How to Improve Them

Think back to a time you had to solve a problem but didn’t have all of the right information. What did you do? Situations like this pop up all the time at work and put your problem solving skills to the test.

As a marketing manager, one may think your job doesn’t revolve around problem solving. But it’s an essential part of putting out fires at work — and making sure there’s a process in place to prevent issues from happening again.

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Whether you’re making decisions that affect an entire team or simply creating solutions for yourself, strong problem solving skills can help you grow as a person and a professional.

In this post, we’ll cover what it means to come up with creative solutions and how to hone the skills to approach problems like a pro.

What are problem solving skills?

Problem solving skills allow you to notice an issue, identify the root cause, design an effective solution, and successfully implement it. This includes the skills to evaluate whether or not your plan achieved the results you wanted.

The best problem solvers can anticipate problems before they arise and take action to prevent them or lessen the impact. They use logic to define what needs to change and creativity to propose innovative solutions.

Having strong problem solving skills can help you impress your manager, contribute unique ideas, and achieve your goals. It also means you can work through the core steps of solving a problem:

  1. Identify and define the problem.
  2. Come up with possible solutions.
  3. Evaluate the options.
  4. Choose the best solution.
  5. Implement the solution.
  6. Evaluate the outcome.

While there are many types of problem solving skills, many are considered soft skills that you develop over time. Think communication skills, people skills, social skills, and personality traits. For example, a marketing manager needs to be able to solve a conflict between team members or devise a plan to keep their campaigns going if the company marketing budget is cut.

While problem solving skills can require you to use your technical ability, you have to establish a number of specific soft skills to identify issues and implement solutions.

Problem Solving Skills Examples

No matter your career path, being an effective problem solver is beneficial for personal and career growth. Here’s a look at the skills you may use when solving a problem:

  • Analysis
  • Creativity
  • Judgment
  • Communication
  • Organization
  • Teamwork
  • Evaluation

Problem Solving Skills Marketing Managers Need

A marketing manager who notices issues and makes decisions to solve them is a valuable addition to any company. This type of person gets things done and motivates others to do the same.

The further you grow in your career, the more problem-solving skills you need to have in your toolkit. The higher up you get in an organization, decisions become riskier, solutions are often vaguer, and the potential impact can be monumental to the company.

Let’s look at the top problem-solving skills you need to be a successful marketing manager.

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